Marketing Consultant in Bangkok: strategy for business growth
Cotactic’s Marketing Consultant service analyses your business, sets the strategy and defines a Marketing Roadmap. Every channel and every team works to the same business goals.
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What is a Marketing Consultant?
A Marketing Consultant is a specialist who helps a business analyse its marketing situation, set goals, build a strategy and put what needs doing in order, so that what you invest in marketing connects clearly to the business goal.
The role of an online marketing consultant is therefore not only to advise you to do SEO, run ads or produce content. It means looking at the whole picture, from the business, the customers, the competitors and the marketing funnel through to the performance of each channel, in order to find what the problem is, where the opportunity lies and what should be invested in first.
The result is a clearer marketing direction for the business, with every team able to decide on the same goals and the same data.
When does a business need a Marketing Consultant?
Sometimes the problem with marketing is not a shortage of people or a shortage of channels. It is that the separate activities do not yet share one direction.
A marketing consultant therefore suits a business that wants the overall picture and a strategy before deciding to add budget or add more execution.
You have a marketing team but no strategic direction
The team can execute the work, but it is not yet clear what each activity should give priority to, or how far what they are doing connects to the business goal.
01
Several agencies, but marketing is not going in one direction
SEO, ads, content or social may be looked after by different teams working to different KPIs. Each channel has performance of its own, while overall they are not yet serving the same target audience for the business.
02
Budget spread across several channels, with no clear view of what really produces results
You have traffic, leads, engagement and conversions from several platforms, and still cannot say clearly where budget should be increased, reduced or moved.
03
Marketing performance has started to stall
You have added budget or added activity, but sales, leads or the main results have not grown with it. The root cause has to be analysed before deciding to invest more.
04
The business is growing and marketing needs to scale
Once a business enters its growth stage, more budget alone may not be enough. Channels, resources and marketing initiatives need to be put in order so that the growth is supported systematically.
05
What Cotactic's Marketing Consultant service covers
Cotactic’s Marketing Consultant service starts by understanding your business goal and the real situation of the business, before analysing the problems, finding the opportunities and setting a suitable direction. The scope can be adjusted to the goals, the problems and the resources each business already has.
Marketing Audit & Business Analysis
We analyse your business model, customers, competitors, marketing funnel and the performance of the marketing channels you are running now, to find where the main problem comes from and which opportunities the business can still build on.
You see more clearly what is working well, where the bottleneck is and which issues should be fixed first.
Marketing & Channel Strategy
We take your business goal and the findings from the analysis and use them to set the marketing objective, target audience, customer journey and marketing funnel, and to define the role of each channel, such as SEO, Google Ads, social media advertising, content marketing, website and e-commerce.
Each channel then no longer works in isolation: it has a clear job at its stage of the customer journey and supports the same business goal.
Budget & Priority Planning
We analyse which activities and marketing channels should receive budget and resources first, weighing business value, opportunity, performance and the constraints of the business.
Marketing budget is then allocated by priority, with less resource spread across activities that are not yet a main driver of growth.
KPI & Performance Measurement
We set KPIs that relate to the goals of the business, such as revenue, leads, lead quality, CAC, CPL, ROAS, conversion rate and organic growth, instead of measuring traffic, clicks or engagement alone.
Management, the marketing team and your agencies can then use the same set of measures to track performance and decide how to adjust the plan from real data.
Marketing Roadmap
We take the results of the analysis and the strategy and order them into an action plan: what should be done first, what comes next, what each initiative is meant to achieve and which KPI it should be measured against.
The business does not receive recommendations alone. It has a roadmap it can plan around, assign and genuinely execute.
How is a Marketing Consultant
different from a Digital Marketing Agency ?
A Marketing Consultant’s main role is to analyse the problem and set the strategy, while a Digital Marketing Agency’s main role is usually to execute the work channel by channel, such as SEO, paid media, content or social media. In many businesses, though, the problem appears in the gap between strategy and execution, because the strategy is set by one team while the actual work is spread across several others.
What they do | Marketing Consultant | Digital Marketing Agency | Cotactic |
|---|---|---|---|
Business and marketing analysis | Core Role | Depends on scope | |
Setting the marketing direction | Core Role | Depends on scope | |
Priority and roadmap planning | Core Role | Depends on scope | |
Campaign execution | Depends on scope | Core Role | |
SEO, ads and content execution | Depends on scope | Core Role | |
Working alongside your existing marketing team or agency | Depends on scope | ||
Strategy + Execution | Depends on scope | ||
Cotactic can act as your Marketing Consultant, setting the strategy and the direction while your existing team executes it, or can carry on through to execution through Cotactic’s digital marketing team, depending on the scope that fits.
Already have a marketing team or an agency?
How to work with Cotactic
Using a Marketing Consultant does not mean the business has to change the marketing team or the agency it already works with. Cotactic can come in to fill what is still missing and design a way of working that fits the structure the business has today.
You already have a marketing team
Cotactic analyses the situation, sets the strategy and defines the priorities and the KPIs, while your team takes the roadmap and executes it.
This suits a business with a team ready to do the work that needs strategic direction and an outside expert view.
You already work with an agency or a partner
Cotactic can set the shared direction and one central set of KPIs, so that the agencies responsible for SEO, ads, content or other channels all work toward the same business goal.
This suits a business with several partners that wants the performance of each channel joined up.
You need both strategy and execution
For a business that does not yet have enough resource, Cotactic can carry on from strategy into execution across the relevant digital marketing work, such as SEO, performance marketing, content, e-commerce and website.
This narrows the gap between the strategy and what actually gets done, and lets you follow the results continuously, from strategy through to performance.
Business results from those who trust us
JeTTS FITNESS
Campaign Objectives Lead generation
through channels Google, Facebook, Tiktok
through channels Google, Facebook, Tiktok
21%
Increase
Leads genAFTER 1 MONTH
Leads genAFTER 1 MONTH
-79%
Decrease in
Cost Per LeadIN 9 MONTHS
Cost Per LeadIN 9 MONTHS
Meaningful Results
L.P.N. Development
Campaign Objectives Lead generation
through channels Google, Facebook
through channels Google, Facebook
589%
Generate
ROAS
IN 3 MONTHS
ROAS
IN 3 MONTHS
22%
Sale
Qualified LeadSe
HIGH EFFICIENCY
Qualified LeadSe
HIGH EFFICIENCY
Meaningful Results
Ditto
Campaign Objectives TO INCREAse SEO RANKING ON GOOGLE
through channels Google
through channels Google
TOP1
Avg. Position
1st page
WITHIN 3 MONTHS
1st page
WITHIN 3 MONTHS
TOP1
Keyword
1st rank
FOR 6 MONTHS
1st rank
FOR 6 MONTHS
Meaningful Results
KLAAS
Campaign Objectives Purchase
through channels Facebook
through channels Facebook
31%
Increase
ROMI
YEAR OVER YEAR
ROMI
YEAR OVER YEAR
5x
Generate
ROAS
6 MONTHS IN ROW
ROAS
6 MONTHS IN ROW
66%
Purchase
increase
IN THE 4TH QUARTER
increase
IN THE 4TH QUARTER
Save time, grow your business with Cotactic Media
A Digital Marketing Agency that is like your in-house team .
Why Cotactic
Good strategy needs an understanding of the business and of what happens in each marketing channel. The Cotactic team works in digital marketing from strategy through to execution. We see the overall picture and the details that affect performance.
0
+
Years in Digital Marketing
Planning and running digital marketing for businesses across many industries
0
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Brands Across Industries
Working with brands whose goals and business models differ
0
+
Marketing Campaigns
Planning, managing and analysing performance from real campaigns
Frequently asked questions
about Marketing Consultant services
1. What information do you need to prepare before we start?
1. What information do you need to prepare before we start?
Useful information includes your business goals, the marketing performance data you already have, the channels you are running, your budget, and the problems or constraints your team faces. What is actually needed depends on the scope for each business.
2. How long does the Marketing Consultant service take?
2. How long does the Marketing Consultant service take?
It depends on the goal, the scope and the complexity of the business. Work ranges from analysis and strategy for one specific problem to ongoing advice and continuous performance tracking.
3. How are Marketing Consultant fees calculated?
3. How are Marketing Consultant fees calculated?
Fees depend on the scope, the problem to be solved, the number of marketing channels, the data to be analysed and the way of working. We discuss your business goal and the initial brief first, then set the scope.
Let Cotactic be your business consultant. Like having your own personal team.
Register now so we can contact you and introduce you to real-world strategies based on 9 years of experience in Digital Marketing.
What customers say about us:
Jetts Fitness
The professional Cotactic team provides regular updates, quick problem solving, and excellent marketing advice.
LH Bank
The support team was quick, provided good advice, and managed the online media effectively. Highly recommended!
Chubb Life
The team understands the business well, provides spot-on advice, responds quickly, and gets the job done efficiently. It's very reassuring to work with them.
APRTECH
Having worked together for many years, our professional team sets clear goals and measurable results, providing practical online strategies that are effective.
Siamchai Tent
I've been using their services for 5 years and I'm impressed with everything. They take care of every detail, and the research team understands the capsule company.