Author : Cotactic | Digital Expert

In the ever-evolving world of marketing, influencer marketing has emerged as a powerful tool for businesses to connect with their target audience. This innovative strategy utilizes the influence of popular social media personalities to promote brands and products. This article will help you find out the concept of influencer marketing, its advantages, and how businesses […]

Nowadays, businesses are constantly looking for ways to reach their target audience and convert them into customers. Lead generation is one of the most effective strategies, which helps businesses find potential customers and establish a relationship with them, leading to conversion and sales. In this article, we will describe what lead generation is, its benefits, […]

After initiating a marketing campaign, we need to assess the progress and outcomes of your campaign using Key Performance Indicators (KPIs). This article will introduce what KPIs are and how to measure lead generation campaigns with specific KPIs.   What is KPI KPI stands for Key Performance Indicator. It is a measurable value that demonstrates […]

In today’s competitive marketplace, branding is more important than ever for businesses to outperform their competitors. A strong brand can help you attract new customers, retain existing ones, and command a premium price for your products or services. But what exactly is branding? And how do you go about building a strong brand for your […]

Social media has transformed the way we communicate and connect with each other, providing businesses with unprecedented opportunities to engage with their customers. In this article, we’ll delve into the significance of social media marketing for businesses and how it contributes to their growth.   What is Social Media? Social media refers to a collection […]

In the world of digital marketing, understanding your customer’s journey is crucial for the success of your marketing efforts. One of the most effective ways to do this is by using a B2B marketing funnel. This article will provide an in-depth look at what a B2B marketing funnel is, how to create one, and the […]

When planning marketing campaigns, an important factor to consider is marketing channels. Marketing channels, also known as distribution channels, are the paths that a product or service takes from the producer to the consumer. They are a critical component of any business’s marketing strategy, as they determine how products and services will reach consumers. What […]

Local SEO targets customers in the area or vicinity of the business, whether it’s a product-selling business or a service. In simple terms, it’s about making your store rank in Google’s search results through search terms that specify details of the location. These terms usually have a structure like “business type + area”, such as […]

Online marketing, also known as digital marketing, is the practice of promoting products or services through digital channels such as search engines, social media, email, and websites. In today’s digital age, online marketing has become an essential component of any business’s marketing strategy. In this article, we will focus on what online marketing is, its […]

In the world of business, agencies play a vital role in helping businesses achieve their goals and objectives. Whether you’re looking for traditional marketing services, digital marketing expertise, public relations assistance, or creative design solutions, agencies offer a wide range of services to meet your needs. In this article, we will explore the different types […]