Author : Cotactic | Digital Expert
Influencer Marketing: What is it & How It Help Your Business?
In the ever-evolving world of marketing, influencer marketing has emerged as a powerful tool for businesses to connect with their target audience. This innovative strategy utilizes the influence of popular social media personalities to promote brands and products. This article will help you find out the concept of influencer marketing, its advantages, and how businesses […]
Lead Generation: The Key to Finding Your Ideal Customers
Nowadays, businesses are constantly looking for ways to reach their target audience and convert them into customers. Lead generation is one of the most effective strategies, which helps businesses find potential customers and establish a relationship with them, leading to conversion and sales. In this article, we will describe what lead generation is, its benefits, […]
KPIs: Performance Measures for Organizations
After initiating a marketing campaign, we need to assess the progress and outcomes of your campaign using Key Performance Indicators (KPIs). This article will introduce what KPIs are and how to measure lead generation campaigns with specific KPIs. What is KPI KPI stands for Key Performance Indicator. It is a measurable value that demonstrates […]
What is Branding? How to Build a Strong Brand?
In today’s competitive marketplace, branding is more important than ever for businesses to outperform their competitors. A strong brand can help you attract new customers, retain existing ones, and command a premium price for your products or services. But what exactly is branding? And how do you go about building a strong brand for your […]
Top 4 Social Media Marketing Platforms for Businesses
Social media has transformed the way we communicate and connect with each other, providing businesses with unprecedented opportunities to engage with their customers. In this article, we’ll delve into the significance of social media marketing for businesses and how it contributes to their growth. What is Social Media? Social media refers to a collection of […]
What is a B2B Marketing Funnel? How to Create It?
In the world of digital marketing, understanding your customer’s journey is crucial for the success of your marketing efforts. One of the most effective ways to do this is by using a B2B marketing funnel. This article will provide an in-depth look at what a B2B marketing funnel is, how to create one, and the […]
