The Video & Content Creator Strategist will be responsible for both developing and executing a video content strategy that aligns with Cotactic’s overall marketing goals. You will lead the entire lifecycle of video production from concept and strategy to execution, optimization, and performance tracking. Reporting directly to the Head of Marketing, you will work alongside the creative team (internal or outsourced) and other departments to create engaging video content that enhances brand visibility, drives client engagement, and supports Cotactic’s marketing objectives.
Video Production Expertise: Proficient in video editing software (e.g., Adobe Premiere, Final Cut Pro, After Effects) and comfortable with shooting and editing video content.
Content Strategy Knowledge: Ability to develop and execute a video content strategy that aligns with marketing goals and enhances brand visibility.
Platform-Specific Expertise: Understanding of how to optimize content for various platforms, including knowledge of video formats, algorithms, and best practices for engagement.
Analytics and Optimization: Experience using tools like Google Analytics, YouTube Analytics, or similar to track video performance and adjust strategies accordingly.
Project Management: Ability to handle multiple projects, collaborate with teams, and meet deadlines.
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