DIGITAL STRATEGIST
Strategy Department
Bangkok
Full-Time
1 Position
JOB QUALIFICATION
- Work Experience and Education
- Minimum 3 Year Experiences in Digital Marketing Field.
- Technical Skill
- Experiences in Generating Lead objectives and Increasing Sale Objectives
- Familiar with these valuable metrics ex; Cost per Lead, Cost per Purchase, ROAS
- Familiar with Google Sheets or Microsoft Excel on these formulas like Query, VLOOKUP, SUMIF, COUNTIF
- Experiences Creating Advanced Report ex; Table with heatmaps, Pivot tables, Line or Bar Charts 1with
Time Comparison Chart - Experiences Analysing Report and found when, where and why the problem occurs
- Experiences Communicate analysis and report to either supervisor or client
- Experiences A/B Testing Campaign
- Experiences using Custom Audiences ex; Customer List, Website Pixel, Page Engagement
- Experiences managing projects, creating and monitoring project timelines, and delegating work to Digital Tactician, Graphics and Copywriters
- Experiences coordinating with clients to set up tracker ex; Google Tag Manager, Google Analytics,
Facebook Pixel, Google Conversion Tracking - Experiences cleaning customer list data to the format that is suitable for creating Custom Audiences on each Ad Manager system
- Experiences finding the outsource in order to support the routine content task. Experiences qualified the outsource based on the test. Conduct both technical skill interviews to find quality support talent.
- Soft Skill
- Experiences coordinating with clients to do ad account partners with clients.
- Project Management Skill
JOB DESCRIPTION
The Performance Marketing Strategist will be responsible for working closely with clients to develop and execute paid advertising campaigns on platforms such as Facebook, Instagram, Google and TikTok. They will work with clients to understand their target audience and budget and develop a strategy to reach and engage those audiences effectively. They will analyze performance data to make informed decisions on budget allocation, audience targeting and campaign optimization. They will also work closely with the Graphic team, Content Marketing and Social Media Strategist and Digital Tactician to ensure that all campaigns align with the overall goals and objectives of the organization. They will be responsible for creating and managing campaign calendars, conducting target audience research, and analyzing performance data to inform future campaigns. They will be expected to take ownership of their work and deliver results while maintaining a high level of attention to detail, a positive attitude and tenacity.
MEASURABLE ACCOUNTABILITIES
| RESPONSIBILITIES |
|---|
| Craft the Campaign Objective and utilise the available data to generate an effective strategy. Derive KPI based on the strategy |
| Do a brand and competitor analysis to identify the right audiences and come up with a strong key message. Coordinate with clients to generate a good communication strategy |
| Create and track the execution timeline for the strategy. Manage the communication between the client and the internal team. |
| Monitoring and optimizing performance and budgeting. Request a Report if needed to find the action step to achieve KPIs. Solve problems as they happen. Make a report and submit them. |
| Communicate with Client on day to day basis, Extract the client's concerns and request and answer back with solutions |
| Analysing the Data in the Report, Creating Recommendations for the next step and Communicating to the Client. |
About us
- โบนัสประจำปี ขึ้นอยู่กับผลประกอบการบริษัท
- ประกันสุขภาพ AIA
- ประกันสังคม
- วันหยุดพักร้อน
- เครื่องดื่มและอาหารว่าง