TikTok Agency Affiliate Campaign

Here are 10 bullet points summarizing what TikTok wants from an agency based on the TikTok Agency Affiliate Campaign Terms:

1. Marketing Channels: Use PPC (with restrictions on brand terms), SEO/organic search, social media, affiliate networks, referrals, and direct marketing (complying with laws) to drive traffic to TikTok.
2. Linking and Tracking: Use provided tracking links without alteration and do not make unauthorized claims about TikTok properties. Accurate data maintenance is crucial for Payouts.
3. Compliance and Endorsement: Agencies and Media Partners must comply with all terms, maintain valid TikTok Business Center accounts, positively endorse TikTok, and ensure content is appropriate and legal.
4. Direct Marketing Rules: Direct marketing must be compliant with laws, clearly identify the sender, and ensure opt-out individuals do not receive communications.
5. Content Responsibility: Agencies are responsible for the development, operation, and maintenance of their Properties, ensuring all content is legal and compliant with advertising standards.
6. Brand Usage: TikTok grants a non-exclusive, non-transferable license to use its branding assets, which can be sub-licensed to Media Partners for campaign promotion.
7. Anti-Predatory Practices: Agencies and Media Partners must not interfere with user experiences or traffic transactions, and any fraudulent activity can result in forfeited Payouts and removal from the program.
8. Payouts and Fee Schedule: Payouts are based on approved actions and ad spend, with no payments for non-approved actions or those not meeting minimum spend requirements. Payment terms are managed through TikTok’s platform.
9. Termination Conditions: Either party can terminate the agreement at any time. Upon termination, all TikTok links and branding must be removed, and any confidential information returned.
10. Legal and Compliance: Agencies must comply with all data protection and privacy laws. TikTok disclaims liability for interruptions or errors, and disputes are resolved through binding arbitration under California law.